FINAL TEST TODAY
14 years ago
Sunday, May 9, 2010
Monday, May 3, 2010
Kevin Kelly
I was most shocked to find that the computers and the internet use 5% of the world's electricity. Also, the fact that the internet is 5,000 days old. It shows how fast technology grows and that it is constantly changing. 5,000 days is not a very long time. If we compare the internet then to how it is now, there are substantial differences.
I believe Kelly when he says that everything will become part of the web. Even now, it is so easy to access any type of information that pretty soon, daily activities will be able to be conducted through the internet in some way. It is shocking to hear his reversal of McLuhan when he says that "humans are the extended senses of the machine". It makes it seem as if the computer is controlling and affecting our everyday lives and that everything we do is a function of expanding technology and the internet.
"Believe in the impossible", as Kelly says, should be followed by the general population. Technologies we have now and the capabilities the internet has would seem unimaginable when the internet first made its debut 5,000 days ago. The quote emphasizes the fact that the most creative and unimaginable ideas will most likely become realities in the near future.
I believe Kelly when he says that everything will become part of the web. Even now, it is so easy to access any type of information that pretty soon, daily activities will be able to be conducted through the internet in some way. It is shocking to hear his reversal of McLuhan when he says that "humans are the extended senses of the machine". It makes it seem as if the computer is controlling and affecting our everyday lives and that everything we do is a function of expanding technology and the internet.
"Believe in the impossible", as Kelly says, should be followed by the general population. Technologies we have now and the capabilities the internet has would seem unimaginable when the internet first made its debut 5,000 days ago. The quote emphasizes the fact that the most creative and unimaginable ideas will most likely become realities in the near future.
Wednesday, April 28, 2010
Web 3.0
I believe that in the near future we will be noticing many differences with the web. The new advancements the web will make are being called by experts "web 3.0". As technology keeps changing and because the past evolutions of the different stages of the web (1.0 and 2.0) were slow revolutionary movements, it is difficult to expect exactly what web 3.0 will be like.
It might be safe to say that web 3.0 will be able to better help people obtain information and complete daily activities. Research has been conducted about "smart homes" in which simple tasks such as turning on the lights, stove, or ordering new groceries, can be done electronically through a few pushes of a button in one's home. Web 3.0 might also allow people to make multiple searches on the web at once, such as travel decisions or daily activities, and then learn from those searches to make them simple for users in the future.
Though these examples of web 3.0 are abstract for now, what is certain is that web 3.0 will provide web users with easier a more personalized access to information.
Wednesday, April 7, 2010
Sunday, March 28, 2010
Illustrator Proposal
1. I would like to create an advertisement that uses emotional appeal for Ford's MyKey. This product is used to protect drivers' safety, especially in teens, so I would like it to have realistic pictures of vehicles after an accident to show the seriousness of driver safety.
2. I'm not sure of the exact tools I will be using in illustrator yet. I think it will be easier to figure out once I have the images I want to use. I do know that text will be a big part of the advertisement so the text box would definitely be used.
3. I want the image to be very informative and evoke emotion from the viewer.
2. I'm not sure of the exact tools I will be using in illustrator yet. I think it will be easier to figure out once I have the images I want to use. I do know that text will be a big part of the advertisement so the text box would definitely be used.
3. I want the image to be very informative and evoke emotion from the viewer.
Wednesday, March 24, 2010
Midterm Paper
In the summer of 2010, Ford Motor Company will begin selling its new MyKey product to the public. As the number of accidents of teen drivers has been increasing, Ford Motor Company has been looking for ways to promote safety on the road and insure that the numbers start decreasing. “According to the National Highway Traffic Safety Administration, teens are more likely to take risks such as speeding—a contributing factor in 30 percent of all fatal crashes. Teens are also less likely to wear safety belts than older drivers.1” MyKey uses a new technology that allows parents to control the speed, volume, and fuel settings on a teen’s car, beginning in 2010 with the Ford Focus. The aim is to limit speed and audio volume and improve fuel efficiency.2 MyKey also provides the option of safety belt usage by programming an indicator of some type on the key’s settings.
The Ford Motor Company’s website states that “about 50 percent of those who would consider purchasing MyKey also said they would allow their children to use the family vehicle more often if it were equipped with the new technology.3” This statistic makes it clear that when considering advertising and marketing, Ford Motor Company should focus its attention on targeting parents, rather than the teens that are likely to be driving the vehicles.
In its advertising and marketing strategies, if Ford Motor Company’s MyKey is intended to promote the safety of its drivers, then it must instill into the audience’s head that Ford is a safety- conscious brand. The company should use psychological marketing techniques to evoke emotion from advertisement viewers. Each year, over 5,000 teens ages 16 to 20 die due to fatal injuries caused by car accidents. About 400,000 of the drivers in the same age group are seriously injured due to these accidents. In fact, 12 percent of all fatal car accidents are responsible by these teens.4 These statistics of teen car accidents should be instilled into the viewers’ heads to make them understand the seriousness of the issue Ford Motor Company is trying to correct. People often do not like to believe bad information, and it is often pushed out of their minds. It should be Ford’s job to make those viewers remember the seriousness of these vehicle accidents, both fatal and non fatal. In turn, Ford should then promote its stance in the safety of its drivers, and resolve it with the informing of its new MyKey technology. It should be instilled into the viewers’ minds that there is a way for parents to control the way their teens drive, and Ford Motor Company will work with them to enable this to happen.
In marketing this new product, Ford’s marketing department is most likely going to decide to use narrowcasting. Narrowcasting diminishes the idea of a general audience and favors a more segmented targeting approach. This tactic is essential for Ford with this product, because people are not very likely to want to control their own settings from a key when they are the drivers—it would not be very possible. The people that are going to consider purchasing this product, and in turn, the car that comes along with it, are the people who are going to be setting the limits for others; and that is a parent’s job. Ford Motor Company needs to be able to reach parent’s of new drivers on an emotional level to persuade them that they are the ones in need of this new MyKey product. If Ford targets the general audience as a whole, less people are likely to connect to the message of the product. The advertisement would read something like “MyKey technology, Ford enables safer driving for teens”. With a more narrow approach, the advertisement could instead read “MyKey technology, Ford brings safer driving to your teen.” This would allow the targeting consumers (parents) to connect emotionally to the product on a more personal level.
With the development of this new product, it can be seen that the Ford Motor Company is looking to be known as a leader in vehicle safety. In an effort to further promote its marketing campaign for MyKey, Ford should also work to implement safety into its brand identity. If consumers feel that Ford, as a brand, has delivered high safety products and worked to promote and ensure the safety of its drivers, then when MyKey becomes available, consumers will be less timid to try the product. This tactic can work to instill in people’s minds that the culture of Ford is ensuring safety for all of its drivers, not specifically teens. Then, in the release of MyKey, the product could be the first of many to promote safety in each of its driver segments.
All of these tactics mentioned thus far can be tied into rhetorical marketing. The use of rhetoric is the most important component in an advertisement. The message is supposed to reach the viewer and have an effect on him or her in a way that will encourage the purchasing of the product being advertised. In the case of MyKey, Ford’s advertising campaigns should focus on emotional appeal, to show parents the seriousness of their teen’s safety while driving. Studying rhetoric can help the marketing and advertising team find the correct word usage to effectively reach and have an impact on consumers. In using emotions as Ford’s means to reach the audience, the marketing and advertising teams should use the form of communication known as “patos”5. This form targets the fast perception of Ford’s consumers when viewing an emotional advertisement, the visual intensity the viewer will have when they can possibly see an image of a car wreckage after a fatal accident, and the needed feeling of immediate reaction, where the consumers will decide that MyKey is something they need for their teen drivers.
MyKey seems like a perfect candidate for product placement in advertising outside of the ad itself. The product is a new technology that is all contained in one car key. It seems that movies and television shows would be the perfect medium to instill the idea of the new technology into the minds of viewers. The idea seems to be perfect for a television episode storyline. A mother and father are worried about their teenager driving alone for the first time after receiving his or her license. The parents purchase a Ford Focus for their teenager and a scene shows them programming the speed and volume limits on the key and then shows how it works when the teenager actually drives the car. It is important that if Ford were to use product placement techniques that it instill family values in to the program. This would allow viewers that are parents of teenagers to relate on the same value level of safety as the actors using the product in the television show or movie.
Product placement would allow Ford Motor Company to connect to its target consumers on a more emotional level. Viewers choose which television shows and movies they watch, and usually decide on them based on how they can relate to the characters in the situations in the programs. If Ford were to research the most popular television shows and movies that the general age of adults who are parents of teenagers watch, it could dive into the minds of the viewers to show that if they believe they relate to the characters and situations in those programs, then they could relate to the products they use; and in this case, the product would be Ford Motor Company’s Ford Focus, and ultimately, MyKey.
As time has evolved, advertising techniques have played a larger role in the everyday lives of consumers. Being exposed to the popular methods of commercials, online advertisements, magazine advertisements, and billboards, consumers can only wonder what the future will hold in terms of new advertising techniques. It is evident that marketers are looking for ways to delve deeper into the minds and hearts of consumers to allow for the making of connections between consumer and product. It is the job of companies to give consumers exactly what they want. In Ford Motor Company’s case, its job is to show its consumers that with MyKey, the company will provide them with the safety they want for their teenage children, and ultimately, their families. To stay ahead of the competition in the future, Ford Motor Company should look to make advertisements more meaningful to consumers and touch them on an even more personal level. This can include going one step further into researching the statistics of fatal car accidents in each geographic area of its target consumers. National advertisements can be made and run, but they information can be altered to provide more factual information on each region the target
audience lives in.
The future of advertising and marketing does not necessarily need to become more technologically advanced, but what it does need to do is touch the minds and hearts of the audience. Consumers are bombarded with advertisements in a majority of their day to day lives. It is easy to tune out and disregard some of these advertisements because they do not prove to be of any significance in their lives. If companies aim to touch the consumers and a more personal and emotional level, they will find something they can relate to, and in turn, pay closer attention to the advertisements.
1 http://www.ford.com/about-ford/news-announcements/press-releases/press-releases-detail/pr-ford26rsquos-new-mykey-system-29172
2 Ibid
3 Ibid
4 http://www.car-accidents.com/teen-car-accidents.html
5 http://www.boennelykke.dk/default.asp?pid=59&sub=53
The Ford Motor Company’s website states that “about 50 percent of those who would consider purchasing MyKey also said they would allow their children to use the family vehicle more often if it were equipped with the new technology.3” This statistic makes it clear that when considering advertising and marketing, Ford Motor Company should focus its attention on targeting parents, rather than the teens that are likely to be driving the vehicles.
In its advertising and marketing strategies, if Ford Motor Company’s MyKey is intended to promote the safety of its drivers, then it must instill into the audience’s head that Ford is a safety- conscious brand. The company should use psychological marketing techniques to evoke emotion from advertisement viewers. Each year, over 5,000 teens ages 16 to 20 die due to fatal injuries caused by car accidents. About 400,000 of the drivers in the same age group are seriously injured due to these accidents. In fact, 12 percent of all fatal car accidents are responsible by these teens.4 These statistics of teen car accidents should be instilled into the viewers’ heads to make them understand the seriousness of the issue Ford Motor Company is trying to correct. People often do not like to believe bad information, and it is often pushed out of their minds. It should be Ford’s job to make those viewers remember the seriousness of these vehicle accidents, both fatal and non fatal. In turn, Ford should then promote its stance in the safety of its drivers, and resolve it with the informing of its new MyKey technology. It should be instilled into the viewers’ minds that there is a way for parents to control the way their teens drive, and Ford Motor Company will work with them to enable this to happen.
In marketing this new product, Ford’s marketing department is most likely going to decide to use narrowcasting. Narrowcasting diminishes the idea of a general audience and favors a more segmented targeting approach. This tactic is essential for Ford with this product, because people are not very likely to want to control their own settings from a key when they are the drivers—it would not be very possible. The people that are going to consider purchasing this product, and in turn, the car that comes along with it, are the people who are going to be setting the limits for others; and that is a parent’s job. Ford Motor Company needs to be able to reach parent’s of new drivers on an emotional level to persuade them that they are the ones in need of this new MyKey product. If Ford targets the general audience as a whole, less people are likely to connect to the message of the product. The advertisement would read something like “MyKey technology, Ford enables safer driving for teens”. With a more narrow approach, the advertisement could instead read “MyKey technology, Ford brings safer driving to your teen.” This would allow the targeting consumers (parents) to connect emotionally to the product on a more personal level.
With the development of this new product, it can be seen that the Ford Motor Company is looking to be known as a leader in vehicle safety. In an effort to further promote its marketing campaign for MyKey, Ford should also work to implement safety into its brand identity. If consumers feel that Ford, as a brand, has delivered high safety products and worked to promote and ensure the safety of its drivers, then when MyKey becomes available, consumers will be less timid to try the product. This tactic can work to instill in people’s minds that the culture of Ford is ensuring safety for all of its drivers, not specifically teens. Then, in the release of MyKey, the product could be the first of many to promote safety in each of its driver segments.
All of these tactics mentioned thus far can be tied into rhetorical marketing. The use of rhetoric is the most important component in an advertisement. The message is supposed to reach the viewer and have an effect on him or her in a way that will encourage the purchasing of the product being advertised. In the case of MyKey, Ford’s advertising campaigns should focus on emotional appeal, to show parents the seriousness of their teen’s safety while driving. Studying rhetoric can help the marketing and advertising team find the correct word usage to effectively reach and have an impact on consumers. In using emotions as Ford’s means to reach the audience, the marketing and advertising teams should use the form of communication known as “patos”5. This form targets the fast perception of Ford’s consumers when viewing an emotional advertisement, the visual intensity the viewer will have when they can possibly see an image of a car wreckage after a fatal accident, and the needed feeling of immediate reaction, where the consumers will decide that MyKey is something they need for their teen drivers.
MyKey seems like a perfect candidate for product placement in advertising outside of the ad itself. The product is a new technology that is all contained in one car key. It seems that movies and television shows would be the perfect medium to instill the idea of the new technology into the minds of viewers. The idea seems to be perfect for a television episode storyline. A mother and father are worried about their teenager driving alone for the first time after receiving his or her license. The parents purchase a Ford Focus for their teenager and a scene shows them programming the speed and volume limits on the key and then shows how it works when the teenager actually drives the car. It is important that if Ford were to use product placement techniques that it instill family values in to the program. This would allow viewers that are parents of teenagers to relate on the same value level of safety as the actors using the product in the television show or movie.
Product placement would allow Ford Motor Company to connect to its target consumers on a more emotional level. Viewers choose which television shows and movies they watch, and usually decide on them based on how they can relate to the characters in the situations in the programs. If Ford were to research the most popular television shows and movies that the general age of adults who are parents of teenagers watch, it could dive into the minds of the viewers to show that if they believe they relate to the characters and situations in those programs, then they could relate to the products they use; and in this case, the product would be Ford Motor Company’s Ford Focus, and ultimately, MyKey.
As time has evolved, advertising techniques have played a larger role in the everyday lives of consumers. Being exposed to the popular methods of commercials, online advertisements, magazine advertisements, and billboards, consumers can only wonder what the future will hold in terms of new advertising techniques. It is evident that marketers are looking for ways to delve deeper into the minds and hearts of consumers to allow for the making of connections between consumer and product. It is the job of companies to give consumers exactly what they want. In Ford Motor Company’s case, its job is to show its consumers that with MyKey, the company will provide them with the safety they want for their teenage children, and ultimately, their families. To stay ahead of the competition in the future, Ford Motor Company should look to make advertisements more meaningful to consumers and touch them on an even more personal level. This can include going one step further into researching the statistics of fatal car accidents in each geographic area of its target consumers. National advertisements can be made and run, but they information can be altered to provide more factual information on each region the target
audience lives in.
The future of advertising and marketing does not necessarily need to become more technologically advanced, but what it does need to do is touch the minds and hearts of the audience. Consumers are bombarded with advertisements in a majority of their day to day lives. It is easy to tune out and disregard some of these advertisements because they do not prove to be of any significance in their lives. If companies aim to touch the consumers and a more personal and emotional level, they will find something they can relate to, and in turn, pay closer attention to the advertisements.
1 http://www.ford.com/about-ford/news-announcements/press-releases/press-releases-detail/pr-ford26rsquos-new-mykey-system-29172
2 Ibid
3 Ibid
4 http://www.car-accidents.com/teen-car-accidents.html
5 http://www.boennelykke.dk/default.asp?pid=59&sub=53
Wednesday, March 10, 2010
Tuesday, March 9, 2010
Midterm Paper
Project #1
I am going to be writing my paper on Ford Motor Company's new MyKey technology. I would like to write about how emotional marketing is going to be the main strategy in the advertising campaigns. The MyKey technology is intended to promote safety amongst teenage drivers by allowing parents to set speed, volume, and seatbelt settings on the car's key. The new technology will begin with the newest model of the Ford Focus so I would also like to reasearch how this new technology can not only be adopted by other Ford vehicles, but how drivers (especially parents) would accept or reject the idea.
I am going to be writing my paper on Ford Motor Company's new MyKey technology. I would like to write about how emotional marketing is going to be the main strategy in the advertising campaigns. The MyKey technology is intended to promote safety amongst teenage drivers by allowing parents to set speed, volume, and seatbelt settings on the car's key. The new technology will begin with the newest model of the Ford Focus so I would also like to reasearch how this new technology can not only be adopted by other Ford vehicles, but how drivers (especially parents) would accept or reject the idea.
Wednesday, March 3, 2010
Discussion Exercises
1. Many television shows, movies, and advertisements use styles to make them seem amateurish or "homegrown". Some examples of television shows that do this are MTV's "My Life as Liz" and NBC's "The Office", which use production techniques to make it seem like reality shows. One well known advertisement that uses this technique is the E-Trade commercial. The advertisement is made to look as if the babies speaking in the ad are talking over a webcam. The quality of the commercial is similar to the quality of a webcam video. Examples of movies that use the amateur techniques are "The Blair Witch Project" and "Paranormal Activity" to make it look like the characters are shooting the film on their own home video recorders.
I don't necessarily believe that these techniques are indicating the production values are dropping. Even though they may look amateurish, a lot of thought and design goes into developing and producing these shows, advertisements, and movies. It may be cheaper to produce this way as the type of film used is different from the high quality and high definition that we're used to, but I do not believe that the values of these productions are decreasing. The purpose of these mediums is to connect to the audience. Reality and internet play a large role in many people's lives, and they can relate to these new production forms in a more personal way.
Over time, I think user-generated content quality will become highly developed. When the first television came out, its picture quality was a lot different than it is today. Over the years, as technology continues to develop, the quality of internet videos uploaded from webcams will undoubtedly continue to get better. In turn, production will try and match the changes in this quality over time as well, to continue to connect and make an impression on the users of these mediums.
2. The new article I found was called "Apple Sues HTC, the Maker of Google Phone" from the Wall Street Journal. The article discusses Apple suing Google over patents rights for its iPhone smartphone.
My Tags: Apple, Google, Android, smartphone, patent, lawsuit
Delicious.com Tags: Apple, Google, Android, HTC, patent
In comparing these tags, I learned that it is easy to create similarities in tagging labels. The tags seem to be key words in the summaries of articles. I believe, however, that tags can also be different depending on the way a person interprets an article. In this article, for example, a person may choose to use words that favor HTC/ Google, or words that favor Apple, depending on which side of the argument they favor or relate to. For example, if a reader favors Google, additional tags can include "misunderstanding" or "confusion" in terms of whether or not apple was correct in filing a lawsuit. On the other hand, if a reader favors Apple, additional tags can include "violation", or "infringement". Despite these differences, however, many of the tags will turn out to be very similar because they are key words summing up the article as a whole.
3. Transparency is a very important concept in the social media world. This is because millions of people are interacting and it is important the information shared is truthful and not deceitful. For example, in blog entries, it is very difficult to know exactly who is being honest and who isn't. People can post blog entries for their own personal gain by getting paid for it. The information, therefore, may not always be what the blogger really believes, but rather the beliefs of the corporation or entity that the person is blogging about. This information may not always be disclosed to the public and readers may be mislead to believe that the postings reflect the truth. I do not believe that this idea is any less important in the offline world. It is equally important to be truthful, honest, and open in the real world as well. It is not necessary that people disclose every bit of information about themselves, but it is important to not be deceitful and intentionally mislead others. Not every bit of information needs to be open to the public, but if information is going to be passed around, it is important that it be truthful.
I don't necessarily believe that these techniques are indicating the production values are dropping. Even though they may look amateurish, a lot of thought and design goes into developing and producing these shows, advertisements, and movies. It may be cheaper to produce this way as the type of film used is different from the high quality and high definition that we're used to, but I do not believe that the values of these productions are decreasing. The purpose of these mediums is to connect to the audience. Reality and internet play a large role in many people's lives, and they can relate to these new production forms in a more personal way.
Over time, I think user-generated content quality will become highly developed. When the first television came out, its picture quality was a lot different than it is today. Over the years, as technology continues to develop, the quality of internet videos uploaded from webcams will undoubtedly continue to get better. In turn, production will try and match the changes in this quality over time as well, to continue to connect and make an impression on the users of these mediums.
2. The new article I found was called "Apple Sues HTC, the Maker of Google Phone" from the Wall Street Journal. The article discusses Apple suing Google over patents rights for its iPhone smartphone.
My Tags: Apple, Google, Android, smartphone, patent, lawsuit
Delicious.com Tags: Apple, Google, Android, HTC, patent
In comparing these tags, I learned that it is easy to create similarities in tagging labels. The tags seem to be key words in the summaries of articles. I believe, however, that tags can also be different depending on the way a person interprets an article. In this article, for example, a person may choose to use words that favor HTC/ Google, or words that favor Apple, depending on which side of the argument they favor or relate to. For example, if a reader favors Google, additional tags can include "misunderstanding" or "confusion" in terms of whether or not apple was correct in filing a lawsuit. On the other hand, if a reader favors Apple, additional tags can include "violation", or "infringement". Despite these differences, however, many of the tags will turn out to be very similar because they are key words summing up the article as a whole.
3. Transparency is a very important concept in the social media world. This is because millions of people are interacting and it is important the information shared is truthful and not deceitful. For example, in blog entries, it is very difficult to know exactly who is being honest and who isn't. People can post blog entries for their own personal gain by getting paid for it. The information, therefore, may not always be what the blogger really believes, but rather the beliefs of the corporation or entity that the person is blogging about. This information may not always be disclosed to the public and readers may be mislead to believe that the postings reflect the truth. I do not believe that this idea is any less important in the offline world. It is equally important to be truthful, honest, and open in the real world as well. It is not necessary that people disclose every bit of information about themselves, but it is important to not be deceitful and intentionally mislead others. Not every bit of information needs to be open to the public, but if information is going to be passed around, it is important that it be truthful.
Tuesday, February 23, 2010
Persuaders
What in "The Persuaders" surprised you (or not)? Name one new thing you learned about marketing or politics from watching the film. Name one new thing you learned about yourself from watching the film, or one thing that the film reiterated about yourself.
In my Marketing class last semester, I read a lot of books and spent the majority of the semester learning about the topics discussed in this video. The film has put a greater emphasis on how much actually goes into creating advertisements and ensuring that they reach their respective target audiences. The video has also made me realize about myself that I do tend to tune out when it comes to advertisements. There are so many around us that its hard to focus in on one commercial or one billboard out of the hundreds in places like New York City.
Where are things headed in the future? What are some possible scenarios that could play out as far as the direction that future persuaders may take their marketing techniques.
New technologies are bringing more means of advertising. One of the advertising techniques that is becoming increasingly popular comes from the growth in sales of smartphones. Marketers and advertisers are now working with cell service providers to provide consumers with free cell phone service if they agree to receive a certain number of advertisements daily on their cell phones. This is a unique way of providing consumers with a benefit while at the same time making them more aware of other advertisements and new products.
In my Marketing class last semester, I read a lot of books and spent the majority of the semester learning about the topics discussed in this video. The film has put a greater emphasis on how much actually goes into creating advertisements and ensuring that they reach their respective target audiences. The video has also made me realize about myself that I do tend to tune out when it comes to advertisements. There are so many around us that its hard to focus in on one commercial or one billboard out of the hundreds in places like New York City.
Where are things headed in the future? What are some possible scenarios that could play out as far as the direction that future persuaders may take their marketing techniques.
New technologies are bringing more means of advertising. One of the advertising techniques that is becoming increasingly popular comes from the growth in sales of smartphones. Marketers and advertisers are now working with cell service providers to provide consumers with free cell phone service if they agree to receive a certain number of advertisements daily on their cell phones. This is a unique way of providing consumers with a benefit while at the same time making them more aware of other advertisements and new products.
Frontline Part 2
After watching the Frontline video, I think that it is very important to note that the role of technology in our lives grows each day. Even though technology is intended to make things easier on us, we need to also realize the consequences that come along with using its different forms. One example is in the school that was shown in the video. Although the number of graduates and the rate of productivity had increased since laptops were a requirement in classes, many students also found themselves distracted by the technology. It was impressive to see that the school had its own monitoring method, but still it seems impossible to know what every student is doing on his or her computer at every minute of the school day.
I also believe that this video showed how technology slows the human race down. The World of Warcraft segment showed video gamers who quit their jobs in order to play the game throughout the day. While the gamers backed up their stories by stating that they had made lifelong connections with people they never would have met, I believe they could be doing something much more productive with their time and make those connections through their jobs or community service activities.
I am a user of technology at mostly every moment of the day. While technology sometimes makes things easier, I also wish that I wasn't so dependent on it. This video made me realize just how much people are becoming dependent on technology and that people would be much more productive without all of the distractions that it brings.
I also believe that this video showed how technology slows the human race down. The World of Warcraft segment showed video gamers who quit their jobs in order to play the game throughout the day. While the gamers backed up their stories by stating that they had made lifelong connections with people they never would have met, I believe they could be doing something much more productive with their time and make those connections through their jobs or community service activities.
I am a user of technology at mostly every moment of the day. While technology sometimes makes things easier, I also wish that I wasn't so dependent on it. This video made me realize just how much people are becoming dependent on technology and that people would be much more productive without all of the distractions that it brings.
Tuesday, February 9, 2010
Digital Nation
I found the video, "Digital Nation", to be very interesting. While I knew that technology and the internet were taking over a majority of our everyday lives, I didn't realize the extent to which it was doing so. The most shocking part of the film so far was the footage of the children in the school in Korea. The fact that the children were singing songs about the internet with words like "netiquitte" and the internet as a "friendly neighborhood", made me realize just how much of our lives are consumed with interacting over the internet.
I was also shocked by the studies of ivy league college students and their inability to multitask as well as they had originally believed. I know that I, and many of my peers at Marist, believe we can multitask by studying, checking e-mail, and chatting all at the same time without it having much of an effect on the outcome of our work. Seeing that the study results proved quite the opposite made me realize that students can be doing much better in school and can produce higher quality work if the technological distractions are either minimized or eliminated.
I was also shocked by the studies of ivy league college students and their inability to multitask as well as they had originally believed. I know that I, and many of my peers at Marist, believe we can multitask by studying, checking e-mail, and chatting all at the same time without it having much of an effect on the outcome of our work. Seeing that the study results proved quite the opposite made me realize that students can be doing much better in school and can produce higher quality work if the technological distractions are either minimized or eliminated.
Sunday, February 7, 2010
Web 2.0 Definitions
User-generated Content- refers to the different forms of media content that are produced by users and can be publicly viewed.
Long tail- a strategy of selling a large number of unique items in relatively small quantities. Users tell manufacturers exactly what they want and need, and in turn, companies add options on their websites where the customers can customize the products to fit those wants and needs.
Network as platform- a way of delivering a customized experience to consumers. As businesses are become more concerned with how they can increase value rather than simply increasing the number of sales, exectutives are realizing that they have to deliver products the way the customers want it. The online user-interfaces allow these consumers to communicate with the businesses so they can generate valuable products and experiences to them.
Folksonomy- a way of allowing users to classify and characterize information on the web. An example is photo tagging on social networking sites.
Syndication- website material is made available to multiple other sites. This allows for the increased immediacy of information provided on the web.
Mass Collaboration- occurs when a large number of people are working on a single project at the same time. New web technologies, such as Google Docs and Spreadsheets and Google Wave, allow users to upload project information and edit and share each others work in real time. This allows for a quicker and easier way of updating information and keeping communcations flowing throughout a work group.
Computer Supported Collaboration- similar to mass collaboration in which technology and the internet are used in work groups to increase the steady flow of information from user to user.
Hosted Services- a type of internet hosting service that allows individuals and organizations to make their own website accessible via the internet. An example of this can include blogs.
Web Application- an application that is accessed via a web browser over the internet. It allows for the updating and maintaining web applications without disturbing the software of the million other users and computers. These web applications are highly compatible with other softwares and application.
Social Software- allows users to interactand share data. This can include softwares used my Facebook, MySpace, Twitter, Amazon.com, and Ebay. They can also come in forms of blogs and wikis.
Video-sharing sites- sites that permit users to upload videos they have created. YouTube is an example of a video-sharing site. Users can upload videos and then also comment through video on other users' videos. This new technology allows for the increased customization and personalization of information sharing.
Wikis- a website that allows the easy creation and editing of any number of interlinked web pages via a web browser using a simplified markup language or text editor. They are used for collaborative websites and many professors use them to allow the uploading of student assignments.
Blogs- a website that is usually maintained by an individual who continually updates the site with commentary and personal opinions about information, news or anything else that the user is concerned about sharing with the public.
Mashups- a web page that combines data from two or more sources and puts it into one. It provides fast and easy integration to allow for the faster sharing and spreading of information over the web to users.
Long tail- a strategy of selling a large number of unique items in relatively small quantities. Users tell manufacturers exactly what they want and need, and in turn, companies add options on their websites where the customers can customize the products to fit those wants and needs.
Network as platform- a way of delivering a customized experience to consumers. As businesses are become more concerned with how they can increase value rather than simply increasing the number of sales, exectutives are realizing that they have to deliver products the way the customers want it. The online user-interfaces allow these consumers to communicate with the businesses so they can generate valuable products and experiences to them.
Folksonomy- a way of allowing users to classify and characterize information on the web. An example is photo tagging on social networking sites.
Syndication- website material is made available to multiple other sites. This allows for the increased immediacy of information provided on the web.
Mass Collaboration- occurs when a large number of people are working on a single project at the same time. New web technologies, such as Google Docs and Spreadsheets and Google Wave, allow users to upload project information and edit and share each others work in real time. This allows for a quicker and easier way of updating information and keeping communcations flowing throughout a work group.
Computer Supported Collaboration- similar to mass collaboration in which technology and the internet are used in work groups to increase the steady flow of information from user to user.
Hosted Services- a type of internet hosting service that allows individuals and organizations to make their own website accessible via the internet. An example of this can include blogs.
Web Application- an application that is accessed via a web browser over the internet. It allows for the updating and maintaining web applications without disturbing the software of the million other users and computers. These web applications are highly compatible with other softwares and application.
Social Software- allows users to interactand share data. This can include softwares used my Facebook, MySpace, Twitter, Amazon.com, and Ebay. They can also come in forms of blogs and wikis.
Video-sharing sites- sites that permit users to upload videos they have created. YouTube is an example of a video-sharing site. Users can upload videos and then also comment through video on other users' videos. This new technology allows for the increased customization and personalization of information sharing.
Wikis- a website that allows the easy creation and editing of any number of interlinked web pages via a web browser using a simplified markup language or text editor. They are used for collaborative websites and many professors use them to allow the uploading of student assignments.
Blogs- a website that is usually maintained by an individual who continually updates the site with commentary and personal opinions about information, news or anything else that the user is concerned about sharing with the public.
Mashups- a web page that combines data from two or more sources and puts it into one. It provides fast and easy integration to allow for the faster sharing and spreading of information over the web to users.
Friday, January 29, 2010
Collage
I chose blogs for my medium collage. The lightbulbs represent the thoughts and ideas behind each publisher's posts. The four people in the middle represent users updating their blogs from their computers. The blue and yellow arrows represent the sharing and circulating of ideas between viewers over the internet. Finally, "blog" is spelt out from keys on a computer keyboard. This represent the fact that people have an ability to share their ideas quickly and easily over the internet.
Medium is the Message
Medium- Blogs. Over the past few years, blogs have become increasingly popular. They allow users to post their own ideas onto their own blog "websites" in turn allowing others users to read and respond to those posts. Though information is mostly opinionated on these blogs, they enable the sharing of information quickly and easily over the internet.
Medium- Smartphones. Smartphones, such as Research in Motion's Blackberry devices and Apple's iPhone, provide one of the quickest forms of sharing information. Smartphone users can text, e-mail, chat, browse the internet, and listen to music all from one device. Within seconds users can share information with one another threw a few stokes of the small keyboard.
Medium- Digital Video Cameras. While video cameras have been around for some time, the latest technology has provided video cameras that can easily fit into user's pockets. At any point in time, a user can take out the video camera, press the record button, and instantly capture something of importance on the device. To add a greater depth of technological advancement, the flip camera comes with a built-in flash drive so that videos can be uploaded to a computer. In a matter of minutes, a newsworthy event can be videotaped, uploaded, and published to the internet for a faster means of information sharing.
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